Dental websites are important in promoting dental practices and educating the public on the importance of looking after their teeth. Through your website, you can teach families how to maintain good oral hygiene for them to enjoy happy, healthy smiles for life. A dental website should be informative, encouraging and educational whilst promoting your dental practice, encouraging people to take better care of their teeth and address their dental needs with you.
If you do not have a website for your dental practice, you need to speak to a website design team immediately to create a modern and bespoke dental website. If you already have a dental website for your dental practice, then you need to compare it to the websites of the other dental clinics in your area to ensure that yours keeps up with the current trends and stands out from the crowd. Speak to a specialist, award-winning digital dental marketing team today and see the difference an effective dental website can have on the success of your dental practice.
What are the 7 Ps of dental marketing?
An excellent tried-and-tested strategy for fantastic dental websites is implementing the 7 Ps of dental marketing. Such a method can help you develop and maintain a successful dental website that addresses all aspects of your dental practice and will help attract new patients. The 7 Ps of dental marketing begin by addressing the profile of your dental practice; this is the name and branding of your business, your USPs and your areas of speciality. Such information will help make up the homepage of your website.
Other factors addressed by the strategy include the people on your team and your dental clinic’s premises. This information, in the form of photographs, videos and messages from the staff, helps prospective patients familiarise themselves with you, encouraging them to address their dental needs with you rather than the other dental practices nearby. To carry on, you need to address the prices of your treatments, making sure they are clearly visible across the website. Furthermore, you must promise your patients quality dental care and fantastic service and have plenty of excellent Google ratings and reviews as proof that you can fulfil these promises.
Finally, in the form of treatment plans and smile makeovers tailored for them, you need to be able to offer your patients products that they may not be able to receive at other dental practices in your area. If you put all this together, you will have a website that answers all the questions a potential patient could ask when trying to find a new dental practice in the area or looking for treatments and procedures to address their dental needs. This information helps personalise your website whilst information on dental procedures is usually quite standard and therefore found on other dental websites as well. Speak to your digital dental marketing team today and find out more about bespoke dental websites and how they can boost the success of your dental practice.