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Personal Arms of the Marquis of Huntly
(Pictured right)

    Quarterly (means shield divided into four sections)

    1st Azure (Upper left quadrant colored blue background),
    three boars’ heads couped Or (severed in a straight line and colored gold),
    Proper langued Gules (in natural color, tonque out colored red) (Gordon)

    2nd, Or (right upper quadrant colored gold) three lions heads erased
    Gules langued Azure (3 lions heads torn jagged edge colored red with blue
    tongues )(for Lordship of Badenoch)

    3rd, Or, (Lower left quadrant colored gold) 3 crescents within a Royal
    Tressure, flory counter flory, Gules (3 red cresents within a double border
    ornamented with fleur-de-lis on both sides, the flowers being reversed
    alternately) (for Seton)

    4th, Azure  (last quadrant colored blue) three fraises Argent (3 strawberry
    flowers colored silver) (for Fraser, acquisition of the Aboyne lands)
Bydand is the current clan
motto and means abiding or
remaining. Possible origin is
the term Byde and  Fecht
meaning to stand and fight.
The Fecht was dropped
because it was understood
that if one was going to
stand one would fight!

The older clan motto is
Animo non Astutia, which
means By courage not craft (or
deceit).

These arms are NOT for use
by clansmen.
The Standard of the Gordon Clan (above) consists of a pennant shaped flag. On the hoist is the St.
Andrew's Cross. The fly is divided horizontally in azure and or (blue and gold). Upon the fly immediately
following the hoist is the Crest of the Marquis of Huntly and then two oblique red sashes emblazoned or the
Clan War Cry  'An Gordonach' and finally the Clan Motto 'Bydand'. Interspersed are five leaves of rock ivy
Proper 1, 2 and 2 respectively. The Standard was used as a rallying point for the Clan in battle and contained
the Clan Insignia which were readily recognizable to the clansmen. All Scottish Standards contain the St.
Andrew's Cross on the hoist.
Clan Insignia
Plant Badge: Rock Ivy
Clan Motto: BYDAND (steadfast, abiding)
Old Clan Motto: Animo Non Astutia (By Courage, Not Craft)
War Cry: "An Gordonach, An Gordonach" or "A Gordon, A Gordon"
Clan Saying: "Do Well and let them say ... A Gordon! A Gordon!"
Clan Tartans & District Tartans associated with the Clan
Clan Tunes:
The Chief's Own Tune: Cock o' the North
The Clan March: Gordon's March
Piobaireachd: Failte and Spaidsearachd nan Gordonach (The Gordon Salute)
The Clan Dance: Marquis of Huntly's Highland Fling
Nickname given the clan: "The Gey Gordons" (gey means overwhelming)
CREST: Issuant from a ducal coronet or a stag's head and neck affrontee proper
attired with ten tynes of the first,  all encircled within a chaplet of rock ivy proper.
(Note the crest on the Clan Standard below shows issuent from a
crest coronet and
ensigned with the coronet of a marquis)  MOTTO: Bydand (see below left for
illustration)

On a compartment (mound upon which the supporters stand) embellished
with rock
ivy, two deerhounds argent (silver) collared gules, charged three
buckels (red collar
with three buckles) are the usual supporters for the
Huntly arms, as seen in the
carvings at Huntly Castle. (See left above for a representation of the arms depicting
the supporters.)

Since these are the personal arms of the chief, they are NOT for use by the

Clansmen and women. Scottish heraldry permits the use of the Clan Chief's crest
belted to differentiate it as a clansman's insignia and all who
are eligible to become
members of the House of Gordon are allowed the
use of the Clansman's Badge.  
The Gordon Clansman Badge (also known
as a cap badge) is pictured at the top of
each page in this site. There is no
description for the color of the belt and therefore
it may be depicted proper,
or, argent, or in any of the prominent colors of the clan.
In the case of the
Gordons it is often green or blue. Below are alternate depictions
of the
Clansman's Badge. Traditionally a piece of the plant badge (Rock Ivy for the
Gordons) would be worn on the hat to identify a clansman. Those men
with more
wealth would wear a cap badge mounted over a piece of tartan
to identify their clan
affiliation.